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FUJIFILM Asia Pacific Pte. Ltd. Announces the Appointment of Suhas Pokale as General Manager of Medical Business Division

October 09, 2012

Suhas Pokale has been appointed General Manager of Modality & IT Solutions of the Medical Business Division at FUJIFILM Asia Pacific Pte. Ltd. as of 1 October 2012, and is responsible for marketing, sales and technical services in medical business in Asia Pacific region.

Mr. Pokale joined FUJIFILM Corporation, India Branch Office in 2006, and as a Medical Business Division Head, he contributed in setting up a direct business operations in India. From 2008, just after the establishment of the FUJIFILM India Private Limited, he was responsible for complete business operations including sales, marketing, and technical services as an Executive Vice President & General Manager of the Medical Business Division. He has been contributing to introduce the products and services such as digital X-ray diagnostic imaging system and medical-use picture archiving and communication systems “SYNAPSE” into Indian market.

With his new role, he will actively contribute to grow the sales of Fujifilm`s medical business products and services in broader Asia Pacific market using his more than 20 years of experience in medical industry.

"Medical business has been a passion for me and it has been great journey with FUJIFILM India to grow this business. I am looking forward to this great opportunity to lead medical business in Asia Pacific and take it to a new height by having innovative ideas and sharing best practices with the help of the teams in various countries in this growing, important region,” comments Mr. Pokale.

About the Medical Business of Fujifilm in the Asia Pacific region

Fujifilm began selling X-ray films in 1936, just after the establishment of the company. In 1983 the company released the world’s first digital X-ray diagnostic imaging system, Fuji Computed Radiography (FCR), to stabilize the quality of images through digitalization. Fujifilm has continued to provide the necessary instruments and IT systems in diverse fields such as X-ray diagnostic imaging, endoscopy and ultrasound diagnosis to provide easy-to-interpret, high-quality images at the medical frontline. Positioning the medical systems and life sciences business as one of its key growth areas, Fujifilm is seeking to cover “prevention, diagnosis, and treatment” comprehensively as a total healthcare company.

In Asia Pacific region, Fujifilm has established local subsidiaries in all of the 6 main ASEAN countries and India, Australia and New Zealand, and has provided wide range of products and services such as diagnostic systems, IT systems and X-ray films meeting the diverse needs of each market. With rapid growth expected in this Asia Pacific market, Fujifilm will strive to establish itself as the leading company in the medical field.

For further information, please contact;


Maki Nogaito
Regional Corporate Communication Advisor
FUJIFILM Asia Pacific Pte Ltd
TEL: +65 6383 9933