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Fujifilm Launches New Products for “Instax” Series

Instant Film Camera “instax mini 7S Black & White (Panda)” Instax Accessory “instax mini 8 Carrying Case”

March 07, 2013

Instant Film Camera “instax mini 7S Black & White (Panda)” Instax Accessory “instax mini 8 Carrying Case”

Singapore - March 2013 - FUJIFILM (Singapore) Pte. Ltd. has announced the launch of a new product line-up for the instax instant film camera – The “instax mini 7S black and white (Panda)” and “instax mini 8 carrying case”.

Since its introduction in 1998, instax first started attracting consumers in China and South Korea; growing to become a lasting fad embraced across Southeast Asia, including Singapore. It has attracted a huge following with its ease and fun of use, and beautiful photo image quality.

With instax, photo taking and sharing becomes a simple joy – you can snap and develop the picture on site, and exclaim over it with family and friends almost immediately – the end product is a soft yet bright picture with unique sentimentality.

As an attractive alternative to today’s common digital cameras and smart phones, and with ever increasing tantalizing options to decorate and personalize the instant photo with various accessories, instax is due to see an expanding following, especially among teenage girls and women in their early 20s.

In response to this growing popularity, Fujifilm is introducing a new instax series and various accessories to the Singapore market.

1. instax mini 7S black and white (Panda)

Noting the nation-wide love generated by Celebrity Pandas Kai Kai and Jia Jia, who made their public debut at the Singapore Zoo late last year, Fujifilm has brought in the “instax mini 7S black and white (Panda)” for Panda lovers and to welcome the 2 adorable new residents to Singapore.

Release date: Dec. 2012 (now available), Suggested retail price: S$ 159 /w GST

2. instax mini 8 carrying case (Brown & Black)

The “instax mini 8” selling points include its miniature size and its range of five pastel pop colors to choose from. Made of durable synthetic leather, the carrying case comes in 2 retro colors (Brown and Black) to protect the “instax mini 8” from knocks and scratches. The front cover of the case can be easily detached when using the mini 8 during photo-taking.

Release date: March 2013, Suggested retail price: S$ 24 /w GST *case only

3. Instax DIY accessories

Fujifilm Singapore has brought in a wide range of instax stickers, photo frames and markers to enrich the experience of your “Life with instax”. These products are given free* to customers when they purchase the” instax mini 8” cameras.

*While stocks last

Instax Stickers

To encourage instax users to personalize their cameras, Fujifilm Singapore has introduced decorative stickers for users to give their instax cameras their unique characters.

Instax Photo Frames

Photo frames for instax film. Choice of 3 attractive frames to give instant highlight to your picture.

Instax Markers

Foreseeing the trend of instax users to pen messages on photos, Fujifilm Singapore will be introducing new quick-dry marker for use on the white borders of the instax film. 3 colors available (Red, Blue & Black).

For enquiries on information in this media release, contact:

Rosemary Liew
Advertising & Promotions Manager
FUJIFILM (Singapore) Pte Ltd
DID: +65-6380-5374
Maki Nogaito
Regional Corporate Communication Advisor
FUJIFILM Asia Pacific Pte Ltd
DID: +65-6380-5309