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New instax SHARE SP-1 Printer lets users connect to their smartphone or tablet and print images onto instax mini film

January 23, 2014

Singapore, 23 January 2014 – FUJIFILM Asia Pacific Pte. Ltd. today announced the launch of the new and exciting instax SHARE SP-1 Printer which allows users to print photos instantly from their smartphones or tablets, anywhere, anytime. The instax SHARE SP-1 doubles up as a WiFi hotspot, and works with both iOS and Android platforms for instant film prints to be printed from any smart device.

Using the instax SHARE SP-1 is fun and easy. To sync smart devices to the instax SHARE SP-1, users simply need to download the instax SHARE App made available on both iOS and Android platforms. Once downloaded, users will be able to print their images onto instax films with a simple on-the-spot operation.

There is a myriad of unique editing functions and templates for users on the instax SHARE App, allowing users to get creative with their images. Some features include image enlargement/reduction, and filters including black & white and sepia tones. A diverse lineup of templates is also available, making photo printing more enjoyable. “Real time” information, such as date and time, location and weather conditions can be printed on the film prints.

“We are proud to incorporate the use of smart devices together with our unique instax mini film product. As consumers get more tech savvy with the influx of smart gadgets, we understand that many users desire to print photos from their devices onto our instax mini films. Hence, the instax SHARE SP-1 Printer was birthed to enable easy and quick creation of instax prints. We hope that with this product, more people will be able to share their memories in a tangible manner with loved ones”, said Mr Hiroyuki Sakai, Managing Director, FUJIFILM Asia Pacific Pte. Ltd.

The instax SHARE SP-1 is now available at all local major retail outlets. For more information on Fujifilm and its products, please visit

  • 1 Instax SHARE App is available free for both Android phones and iPhones. Users can download from GooglePlay for Android phones and from the App Store on iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used under license by Aiphone Co., Ltd.

About FUJIFILM Asia Pacific Pte. Ltd.

FUJIFILM Asia Pacific Pte Ltd, a wholly-owned marketing subsidiary of FUJIFILM Corporation, Japan, and headquartered in Singapore, was incorporated in 1983. The principal activities of the company include distribution of a wide range of products such as photo imaging, electronic imaging, graphic arts, optical devices, medical systems and life science. It also provides technical and marketing support to subsidiaries and distributors in the Asia Pacific region. The company has since grown to include the subsidiary companies across the region with offices in Malaysia, Thailand, Indonesia, Vietnam, Philippines, Myanmar, India and Australasia. For more information, please visit

About FUJIFILM Corporation

FUJIFILM Corporation is one of the major operating companies of FUJIFILM Holdings. Since its founding in 1934, the company has built up a wealth of advanced technologies in the field of photo imaging, and Fujifilm is now applying these technologies to other new business fields. Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical systems/life sciences, graphic arts, document solutions, highly functional materials such as electronic materials, optical devices and digital imaging. Fujifilm aims to help enhance the quality of life of people worldwide by providing top-quality products and services with its leading-edge, proprietary technologies. Through its corporate philosophy, Fujifilm demonstrates its commitment to making a significant contribution to society. For more information, please visit

For media enquiries, please contact:

Michelle Toh (Ms)
Regional Corporate Communications Advisor
FUJIFILM Asia Pacific Pte Ltd
DID: (+65) 6380 5309
Rosemary Liew (Ms)
Advertising & Promotions Manager
FUJIFILM Asia Pacific Pte Ltd
DID: (+65) 6380 5374